In 2026, Oman’s average video engagement rate remains steady at 4.8%, reflecting growing consumer interest despite a competitive digital landscape. With over 3.2 million viewers consuming video content daily, businesses are investing heavily in targeted video marketing strategies, with expenditures reaching OM R 18 million ($46.8 million). This indicates a strong shift toward video formats for brand awareness and customer engagement within the Sultanate.
The increasing video consumption, averaging 45 minutes per day, underscores Oman’s digital maturity and the importance of visual content. Social media platforms are key channels, with click-through rates for video ads at nearly 3%, demonstrating effective marketing ROI. Companies are leveraging this data to optimize content, aiming to boost engagement and conversions in an evolving digital economy.