Push Notification Rate Statistics in Oman (2026)

By 2026, Oman has seen a significant rise in mobile marketing engagement, with over three-quarters of users receiving push notifications. The click-through rate of 12.4% indicates high relevance and effective targeting strategies. Marketers are increasingly investing in personalized push campaigns, aiming to boost conversions and user retention through tailored messaging and timely alerts.

The average daily push notifications per user has increased to over four, reflecting a saturation of mobile marketing efforts. Spending on mobile marketing per capita now averages USD 45.60, demonstrating growing budget allocations for digital outreach. As mobile device penetration continues to grow, Oman’s digital marketing ecosystem is becoming more sophisticated, fostering stronger brand-user relationships.