7.5%
Average Push Notification Click-Through Rate
Represents user engagement levels with notifications in Australia
82%
Percentage of Mobile Users Receiving Notifications
Proportion of Australian mobile users opting into notifications
4.2
Average Number of Notifications per User per Day
Average notifications received daily by users
1.2 billion AUD
Mobile Advertising Revenue from Push Notifications (AUD)
Projected revenue generated through push notifications in 2026
78%
Percentage of Brands Using Push Notifications for Marketing
Adoption rate among Australian businesses
In 2026, Australia continues to see high engagement with push notifications, with an average click-through rate of 7.5%. Most mobile users, approximately 82%, receive notifications regularly, indicating a mature mobile marketing environment. The average user interacts with about 4 notifications daily, reflecting personalized and targeted messaging strategies by brands.
The mobile advertising sector is thriving, with push notifications contributing significantly to revenue, estimated at 1.2 billion AUD. Brands increasingly leverage notifications to boost customer engagement, as 78% of Australian companies adopt this method. Overall, push notification marketing remains a vital component of Australia's digital strategy in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.