1.8 million
Number of active live streaming users
Omani residents engaged in live streaming platforms
OMR 25 million
Video marketing ad spend
Oman's digital advertising budget allocated to video marketing in 2026
85 minutes
Average daily video consumption per user
Average time spent by Omani users on video content daily
52%
Percentage of businesses using live streaming for marketing
Omani companies adopting live streaming as a marketing tool
18%
Growth rate of live streaming viewers
Annual increase in live streaming viewership in Oman
Oman has seen a significant surge in live streaming and video marketing in 2026, driven by increased internet penetration and smartphone usage. With nearly 1.8 million active users, digital content consumption is at an all-time high, prompting businesses to leverage live video for customer engagement. The advertising spend on video marketing has reached OM R 25 million, reflecting the sector's rapid growth and the effectiveness of visual content in reaching Omani consumers.
The average daily video consumption of 85 minutes per user underscores the popularity of video content in Oman. Over half of local businesses now incorporate live streaming into their marketing strategies, highlighting a shift towards more interactive and real-time engagement. This trend is expected to continue as technological infrastructure improves and consumer preferences favor dynamic digital experiences.
Frequently Asked Questions
What is driving the growth of live streaming in Oman?
Increased internet access, smartphone penetration, and the popularity of social media platforms are key factors fueling live streaming growth in Oman.
How are businesses in Oman utilizing video marketing?
Many Oman-based companies use live streaming for product launches, customer support, and promotional campaigns to enhance engagement and brand visibility.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.