Oman’s e-commerce sector is experiencing significant growth, with the average customer lifetime value reaching USD 1,200 in 2026. This indicates increasing customer loyalty and higher spending per customer over time. Digital adoption continues to rise, driven by improved internet infrastructure and mobile penetration, enabling more Omanis to shop online. Businesses are investing in personalized marketing to enhance retention and boost CLV further.
The projected USD 2.5 billion revenue reflects a mature e-commerce landscape in Oman, with nearly half the population engaging in online shopping. Average order values are climbing steadily due to increased trust and diverse product offerings. As customer retention remains high at 65%, companies are focusing on loyalty programs and seamless user experiences to sustain growth. The digital economy’s expansion points to a promising future for Oman’s online retail market.