E-commerce Customer Lifetime Value Statistics in Algeria (2026)

Algeria's e-commerce sector is experiencing significant growth, with an estimated customer lifetime value of USD 350 in 2026. This reflects increased consumer confidence and digital adoption, driven by expanding internet access and smartphone usage across urban and rural areas. The total e-commerce revenue is projected to reach USD 1.2 billion, indicating robust market development and rising online retail activity among Algerian consumers.

The average order value is expected to be around USD 55, with roughly 3.4 million active online shoppers contributing to the sector's expansion. Despite rapid growth, e-commerce penetration remains moderate at 12%, highlighting substantial growth potential. As digital infrastructure improves, Algeria's e-commerce ecosystem is positioned for continued expansion, benefiting both consumers and local businesses.