Oman’s affiliate marketing sector has experienced significant growth, with revenues reaching approximately 45 million Omani Rials in 2026. The digital landscape's expansion and increased e-commerce activity have driven this surge, making affiliate marketing a key component of digital advertising strategies for local brands. The high mobile device usage indicates a shift towards mobile-friendly affiliate programs, enhancing consumer engagement and sales conversions.
The market's growth is supported by approximately 3,200 active affiliate marketers who benefit from increased online shopping and targeted marketing. The average commission per sale stands at 15 OMR, reflecting the profitability for affiliates and the attractiveness for new entrants. As Oman continues embracing digital transformation, affiliate marketing will likely expand further, fostering local entrepreneurship and e-commerce development.