In 2026, Oman’s digital ad spend has reached approximately USD 120 million, reflecting a steady growth in digital marketing investment driven by increased internet penetration and mobile usage. The average CTR of 2.8% indicates that ads are increasingly engaging audiences, especially in social media and mobile platforms. Cost efficiencies are improving, with an average CPC of USD 0.45, making digital campaigns more accessible for local businesses.
Video content continues to dominate Oman’s digital advertising space, with a 4.5% engagement rate for video ads. Short-form videos are particularly effective, capturing attention quickly and fostering higher interaction rates. As digital literacy and content consumption rise, marketers focus on creative formats that maximize engagement and conversion, shaping a dynamic and innovative advertising ecosystem in Oman.