In 2026, Antigua and Barbuda's digital advertising spend reached approximately USD 12.4 million, reflecting steady growth due to increasing internet penetration and mobile usage. The average CTR of 2.8% indicates a highly engaged audience, with video ads capturing 68% of viewer attention, demonstrating a shift towards engaging visual content. Mobile ad engagement remains strong at 4.5%, emphasizing the importance of mobile-optimized creative strategies for brands targeting local consumers.
Ad performance metrics suggest that local businesses are investing more in digital campaigns, with an average CPC of USD 0.35, making digital advertising cost-effective. The high viewership of video ads underscores the effectiveness of multimedia content in capturing the attention of the population. As Antigua and Barbuda's digital landscape matures, advertisers are expected to refine their creative approaches to maximize engagement and ROI in the evolving market.