North Macedonia has experienced rapid growth in TikTok Shop users, reaching 1.2 million active buyers in 2026, reflecting increased digital adoption. The social commerce market is valued at €45 million, driven by young, tech-savvy consumers who prefer mobile shopping. The average transaction now stands at €35, indicating a healthy consumer spending pattern within the platform.
Mobile commerce dominates social shopping, accounting for 78% of sales, emphasizing the importance of mobile-friendly content. User engagement remains high, with 65% of TikTok Shop users actively participating weekly, fostering a vibrant online buying culture. This trend showcases North Macedonia's growing digital economy and the increasing influence of social media in retail.