By 2026, North Macedonia's social commerce revenue is projected to reach €120 million, reflecting rapid digital adoption and increased online purchasing. The majority of transactions occur on mobile devices, with Facebook Marketplace remaining the dominant platform. Engagement levels are high, with approximately 1.8 million active users, indicating a mature digital market with growth potential in local and cross-border sales.
The average spend per user is estimated at €67, showcasing a steady increase from previous years. This growth is driven by improved internet infrastructure and rising trust in online transactions. Small and medium-sized businesses leverage social platforms to expand their reach, making social commerce a vital component of North Macedonia's digital economy. Continued investments in digital literacy will likely boost future revenue streams.