Social Commerce Categories Statistics in North Macedonia (2026)

In 2026, social commerce in North Macedonia has seen rapid growth, with total sales reaching approximately USD 220 million. Fashion and apparel remain the dominant categories, driven by young consumers and influencer marketing. The rise of mobile shopping further enhances the ease of online purchases, accounting for nearly 80% of transactions, reflecting the country's increasing smartphone penetration and digital adoption.

The active social buyer base continues to expand, with over 1.2 million people engaging in social commerce activities. The average purchase value remains steady at around USD 182, indicating a mature market where consumers are willing to spend more online. These trends suggest that social commerce will play an even more significant role in North Macedonia's retail landscape in the coming years.