By 2026, short-form video consumption in North Macedonia has surged to 78% among internet users, reflecting a substantial shift towards visual content. The average user now spends approximately 52 minutes daily on video platforms, indicating high engagement levels. This growth is driven by increased smartphone penetration and social media adoption, making video marketing an essential strategy for local brands aiming to increase reach and brand awareness.
Businesses in North Macedonia are leveraging this trend, with 63% adopting video marketing strategies, especially on platforms like TikTok and Instagram. Advertising spends on short-form videos have reached around $6.5 million USD, showcasing the importance of video content in digital marketing budgets. As the digital landscape evolves, North Macedonian marketers are expected to innovate further in short-form video storytelling to capture consumer attention effectively.