In 2026, North Macedonia's e-commerce sector continues to grow steadily, with total revenue reaching €220 million. Shopping ads play a vital role, with a healthy CTR of 3.8%, indicating effective ad targeting. The average CPC remains affordable at €0.35, encouraging businesses to invest more in PPC campaigns. Mobile shopping dominates, accounting for 72% of traffic, reflecting increasing consumer reliance on smartphones for online purchases.
The conversion rate of 4.2% suggests that digital marketing strategies are effectively turning clicks into sales. As digital maturity advances, advertisers are optimizing their shopping ad campaigns to better target local consumers. With rising e-commerce activity, North Macedonian businesses are leveraging paid advertising to expand their market reach, improve sales, and compete more effectively in the regional and global markets.