In 2026, North Macedonia's average CPC for Facebook ads stands at approximately $0.45, reflecting moderate competition and a growing digital economy. The CPM is around $3.20, indicating cost-effective options for local advertisers aiming to reach specific demographics efficiently. Total digital ad spend has increased to roughly $45 million USD, showcasing a significant shift towards online marketing channels.
With nearly 2.8 million Facebook users, the platform remains the dominant social media channel for marketing in North Macedonia. About 65% of local businesses leverage Facebook advertising, highlighting its importance in the digital marketing landscape. This trend indicates ongoing growth in digital engagement, driven by increased internet penetration and mobile device usage across the country.