₦250 (approx. $0.55)
Average Cost Per Click (CPC)
Facebook ads CPC in Nigeria for 2026
₦1,200 (approx. $2.65)
Average Cost Per Mille (CPM)
Cost to reach 1,000 users via Facebook ads
₦150 billion (approx. $330 million)
Digital Advertising Spend
Total Facebook advertising expenditure in Nigeria 2026
65%
Percentage of Small Businesses Using Facebook Ads
Adoption rate among Nigerian SMEs
4.2%
Average Click-Through Rate (CTR)
Facebook ad engagement rate in Nigeria 2026
In 2026, Nigerian businesses are projected to spend approximately ₦150 billion on Facebook advertising, reflecting growing digital marketing adoption. The average CPC of ₦250 shows a competitive landscape with rising costs aligned with increased advertiser demand. The CTR of 4.2% indicates effective targeting and engaging content strategies by local marketers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.