In 2026, Niger experiences significant growth in social commerce, with TikTok Shop leading the way among digital platforms. The number of active users has reached approximately 1.2 million, reflecting increasing smartphone penetration and digital engagement. The total revenue from social commerce is estimated at USD 45 million, driven by a rising middle class and improved internet infrastructure. Consumers are spending an average of USD 38 monthly on TikTok Shop, indicating deepening trust and purchasing behavior.
The social commerce ecosystem in Niger is expanding rapidly, with over 15,000 active sellers leveraging TikTok Shop to reach local and regional customers. Mobile commerce accounts for 65% of transactions, emphasizing the importance of mobile-friendly shopping experiences. This growth supports local entrepreneurs and boosts the economy, while also highlighting the impact of digital transformation efforts aimed at increasing financial inclusion and digital literacy across the country.