By 2026, social commerce in Niger has seen steady growth, with revenues reaching approximately USD 45 million. The increasing smartphone penetration and improved internet access have facilitated more consumers engaging in online buying through social platforms. Despite the relatively small market size, the average transaction value indicates active participation among a youthful population eager for digital shopping options.
The social commerce user base continues to expand, with about 1.2 million users, representing nearly 6% of the population. Mobile commerce dominates, accounting for the majority of transactions, driven by affordable data plans and mobile-friendly platforms. Continued infrastructure improvements and digital literacy initiatives are expected to further boost this sector's growth in Niger's evolving digital landscape.