NZD 2.3 billion
Total Social Commerce Revenue
Projected social commerce revenue in New Zealand for 2026
1.8 million
Number of Active Social Shoppers
Number of consumers engaging in social commerce in 2026
NZD 1,278
Average Spend per Shopper
Average expenditure per social commerce user in 2026
Instagram, Facebook, TikTok
Top Social Platforms for Shopping
Leading platforms used for social shopping in 2026
52%
Social Commerce Penetration Rate
Percentage of internet users involved in social commerce in 2026
By 2026, social commerce in New Zealand is expected to generate approximately NZD 2.3 billion, driven by increased digital engagement and mobile shopping. The active social shopper base of 1.8 million reflects a significant portion of the population embracing social media for purchasing. Consumers are spending an average of NZD 1,278 per person, indicating robust market growth and higher consumer confidence in social platforms as shopping channels.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.