In 2026, social commerce in New Zealand has experienced significant growth, with revenues reaching approximately NZD 1.2 billion. The rising number of social media users actively shopping online indicates a shift towards mobile and social platform-based purchasing. Instagram Shopping remains the dominant platform, driven by its visual appeal and seamless shopping features, while mobile transactions constitute the majority of sales.
Consumers in New Zealand are spending an average of NZD 480 per social commerce transaction, reflecting increased comfort with online social shopping. The expansion of social media channels and improvements in digital infrastructure have contributed to a more dynamic and competitive social commerce environment, fostering opportunities for local brands and international retailers alike.