Video Marketing Statistics in New Zealand (2026)

In 2026, New Zealanders spend an average of 78 minutes daily on short-form videos, showcasing their strong engagement with platforms like TikTok and Instagram Reels. This trend emphasizes the importance for brands to tailor content specifically for these formats to maximize reach and impact. As more businesses leverage short-form videos for marketing, the competition for viewer attention continues to intensify, prompting innovative content strategies.

With 65% of NZ companies incorporating short-form video ads into their marketing mix, the sector is rapidly transforming. The annual investment of NZD 1.2 billion indicates a significant shift towards digital-first advertising. As consumer engagement remains high, companies are increasingly focusing on creative, personalized video content to boost brand awareness and conversions in a competitive digital landscape.