€0.45
Average Cost Per Click (CPC)
Average CPC for Facebook ads in the Netherlands in 2026
€1.2 billion
Monthly Digital Ad Spend
Total monthly expenditure on digital advertising in the Netherlands
4.8%
PPC Conversion Rate
Average conversion rate for PPC campaigns in the Netherlands
Retail & E-commerce
Top Ad Industry
Leading sectors investing in Facebook ads in 2026
62%
Mobile Ad Spend Percentage
Share of ad spend on mobile devices in the Netherlands
Retail and e-commerce sectors dominate the Facebook ad landscape in the Netherlands, driven by the country's strong online shopping culture. Mobile devices account for 62% of ad spend, emphasizing the importance of mobile-optimized campaigns. Overall, Dutch advertisers are leveraging digital platforms effectively, with costs and conversion metrics trending favorably, supporting continued growth and innovation in digital marketing.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.