TikTok Shop Growth and Social Commerce Statistics in Nepal (2026)

Nepal's social commerce sector is experiencing rapid growth in 2026, driven by increased smartphone penetration and TikTok's expanding user base. The platform has become a primary channel for small businesses and entrepreneurs to reach consumers directly, with over 3.2 million active users engaging in TikTok Shop transactions. The market value of social commerce has surged to approximately ₹45 billion, reflecting the country's shifting retail landscape.

This growth indicates a significant digital shift in Nepalese shopping habits, with higher consumer confidence in online transactions. The average user spends around ₹14,000 annually on TikTok Shop, supporting a vibrant ecosystem of 150,000 active sellers. As the platform continues to innovate and expand its features, social commerce is poised to become a cornerstone of Nepal's retail industry, fostering local entrepreneurship and digital inclusion.