Nepal's social commerce sector is experiencing rapid growth, with revenue reaching approximately $150 million in 2026. The increasing smartphone penetration and expanding internet access have fueled user engagement, especially among young consumers. Platforms like Facebook and Instagram dominate the scene, enabling small businesses to reach wider audiences efficiently.
The average spend per user continues to rise, indicating higher trust and dependence on social commerce for daily needs. Mobile transactions constitute the majority of sales, emphasizing the importance of mobile-friendly platforms. This growth reflects Nepal’s evolving digital economy and the increasing role of social media in commerce activities.