Social Commerce Statistics in Nepal (2026)

Nepal's social commerce sector is rapidly expanding, with an estimated 8.2 million users in 2026, reflecting increased internet penetration and smartphone adoption. Consumers are shifting towards mobile shopping, which now accounts for 78% of sales, driven by the convenience and accessibility of social platforms. Fashion and electronics remain the leading categories, but traditional handicrafts are gaining popularity among both locals and tourists, boosting small business growth.

The growth rate of 35% highlights a vibrant digital marketplace, with consumers increasingly engaging in social commerce for diverse needs. The average monthly spend of NPR 4,200 indicates a strong purchasing power among active users, supporting local entrepreneurs and artisans. As social commerce matures, Nepal is expected to see further diversification in categories and an acceleration in cross-border transactions, especially with neighboring countries.