Shopping Ads Performance Statistics in Nepal (2026)

Nepal's digital advertising market is experiencing rapid growth, with a total spend of approximately 45 million USD in 2026. The rise in online shopping is driving increased investment in PPC and shopping ads, which now generate significant revenue. The average CPC remains affordable at USD 0.25, making it accessible for local businesses seeking to expand their reach. The growing number of online shoppers, over 4 million, indicates a thriving e-commerce ecosystem.

Conversion rates for shopping ads have improved to nearly 4.8%, reflecting better targeting and consumer engagement. E-commerce sales are expected to reach 150 million USD this year, a substantial increase from previous years. This growth underscores Nepal's expanding digital economy, supported by improved internet infrastructure and increased smartphone adoption, which facilitate more effective advertising campaigns and higher sales volumes.