45 million USD
Total Digital Ad Spend (USD)
Reflecting rapid growth in digital marketing investments in Nepal by 2026.
18 million USD
PPC Ad Spend (USD)
Proportion of total digital ad spend dedicated to PPC campaigns.
0.35 USD
Average CPC (USD)
Average cost-per-click for Google Ads in Nepal, decreasing due to increased competition.
72%
Mobile Ad Reach
Percentage of digital advertising targeting mobile users in Nepal.
1.2 billion
Programmatic Ad Inventory (million impressions)
Total programmatic ad impressions served in Nepal during 2026.
As digital maturity advances, Nepal's advertisers are investing more in programmatic solutions, with over 1.2 billion impressions served annually. The average CPC remains affordable, encouraging small and medium enterprises to adopt PPC strategies. This growth indicates a thriving digital advertising ecosystem that is likely to attract further investments, supporting Nepal's broader economic development and digital transformation initiatives.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.