Nepal's mobile search share has surged to 78% in 2026, reflecting the country's rapid digital adoption and increased reliance on smartphones for daily activities. The growth in internet penetration to 62% has further fueled the expansion of mobile marketing channels, making it a vital component of digital strategies for businesses targeting Nepali consumers.
Digital advertising spending has reached approximately 45 million USD, with a significant portion directed towards mobile platforms. E-commerce revenue continues to climb, reaching 1.2 billion USD, driven by improved internet infrastructure and increased smartphone usage. Marketers are increasingly focusing on mobile-first campaigns to capitalize on this shifting consumer behavior in Nepal.