Namibia's e-commerce market is projected to reach USD 340 million in 2026, driven by increased internet access and smartphone usage. Cross-border shopping accounts for a significant 65%, reflecting Namibia's reliance on international online retailers. The growth is supported by rising digital payment adoption, now at 78%, which facilitates seamless cross-border transactions. Consumer confidence and logistics infrastructure are improving, further boosting online shopping activity.
The average transaction value stands at USD 85, indicating a moderate but growing e-commerce spend per user. With 42% of the population engaging in online shopping, Namibia's digital commerce landscape is steadily expanding. Enhanced payment security, improved delivery networks, and favorable trade policies are expected to sustain this positive trajectory, positioning Namibia as a notable player in regional cross-border e-commerce by 2026.