US$45 million
Total Social Commerce Revenue
2026 estimate
3.2 million
Number of Active Social Commerce Shoppers
2026 estimate
US$14.06
Average Spend per Shopper
2026 estimate
18%
Social Commerce Penetration Rate
of internet users
2.5 million
Mobile Social Commerce Users
2026 estimate
Mozambique's social commerce sector is projected to reach US$45 million in 2026, reflecting rapid digital adoption and increasing smartphone penetration. The growth is driven by expanding internet access and rising consumer trust in online platforms, especially among urban youth. Social media channels like Facebook and WhatsApp play a vital role in facilitating transactions, making social commerce a significant component of the retail landscape.
Approximately 3.2 million Mozambican internet users are expected to engage in social commerce, with an average spend of around US$14 per person. Mobile users dominate this segment, highlighting the importance of mobile-friendly platforms. As digital infrastructure improves, social commerce is set to become an even more influential driver of retail sales and economic activity in Mozambique.
Frequently Asked Questions
What are the main platforms for social commerce in Mozambique?
Facebook, WhatsApp, and Instagram are the primary platforms facilitating social commerce activities in Mozambique.
How is social commerce expected to grow in Mozambique?
With increasing internet access and smartphone use, social commerce revenue is projected to grow steadily, reaching US$45 million by 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.