Mozambique's Facebook user base has grown significantly, with over 7.2 million active users in 2026, reflecting increased internet penetration and smartphone adoption. Local businesses are leveraging Facebook more than ever, with advertising spend reaching USD 45 million, signaling a mature digital marketing environment. The high engagement rate of 4.8% demonstrates that content is effectively resonating with the Mozambican audience, boosting brand awareness and customer interaction.
Mobile access remains dominant, with 6.1 million Mozambicans engaging with Facebook daily via smartphones. This shift emphasizes the importance of mobile-optimized marketing strategies. Additionally, the rise to 1.3 million active business pages indicates a thriving digital economy where local entrepreneurs and companies utilize Facebook to expand their reach, enhance sales, and foster community engagement across Mozambique.