In 2026, Mozambique's Facebook advertising costs continue to be affordable, with an average CPC of $0.15 and CPM of $1.20, making it attractive for local businesses. The total digital ad spend has increased to approximately $25 million USD, reflecting growing digital marketing efforts across sectors. About 35% of Mozambican businesses now actively use Facebook ads to reach their target audiences, indicating a significant shift towards digital channels.
The average click-through rate of 1.8% demonstrates effective engagement levels among users, although there's room for improvement with more targeted campaigns. As internet penetration and mobile usage grow steadily, Facebook advertising remains a key component of digital strategies for Mozambican companies seeking regional and international markets. Continued investment is expected to boost campaign performance and advertising ROI in the coming years.