By 2026, short-form video consumption in Morocco has surged, with users spending an average of 45 minutes daily on platforms like TikTok and Instagram Reels. This growth reflects increased smartphone penetration and digital literacy, prompting brands to ramp up video marketing strategies. The industry now generates approximately 1.2 billion MAD in revenue, indicating a mature and competitive market landscape.
Most Moroccan brands (78%) actively utilize short-form videos to reach consumers, leveraging authentic content to boost engagement. The average engagement rate of 6.4% per video highlights the effectiveness of localized content in capturing audience attention. As digital platforms continue evolving, video marketing remains pivotal in shaping consumer behavior and brand awareness across Morocco.