Morocco's digital landscape has seen substantial growth by 2026, with over 23 million active Facebook users, reflecting increased internet penetration and smartphone adoption. Social media advertising expenditure has risen to USD 150 million, indicating businesses' strong focus on digital marketing strategies. The average user engagement of 8 minutes per month emphasizes the platform's importance for brands targeting Moroccan consumers.
Local businesses have embraced Facebook advertising, with around 45,000 active advertisers leveraging targeted campaigns to reach diverse demographics. Influencer marketing remains a key component, with USD 25 million allocated to collaborations, boosting brand visibility. These trends reveal Morocco's expanding digital economy and its reliance on social platforms for marketing and communication.