Morocco's digital advertising landscape continues to expand rapidly, with Facebook ad costs remaining competitive at approximately $0.35 per click in 2026. The total monthly ad spend has reached around $12 million, reflecting increased investment in digital marketing by local businesses. The growth rate of the digital ad market suggests sustained expansion, driven by higher internet penetration and mobile device usage across urban and rural areas.
Advertising campaigns on Facebook have become more targeted and effective, with about 45,000 active campaigns monthly. The engagement rate of nearly 4.8% indicates that Moroccan consumers are actively interacting with digital ads, providing valuable opportunities for marketers. As digital infrastructure improves, businesses are expected to allocate more budget towards social media advertising, fueling continued growth in this sector.