By 2026, Morocco's display advertising CTR has increased to 0.45%, reflecting improved targeting and ad relevance in a growing digital landscape. Mobile devices dominate user engagement, with a CTR of 0.52%, underscoring the shift toward mobile-first advertising strategies. The total ad spend has reached 1.2 billion MAD, demonstrating the country's increasing investment in digital marketing channels as businesses seek to reach an expanding online audience.
Digital advertising now accounts for 35% of Morocco's overall marketing budgets, highlighting its rising importance. The average CPC of MAD 8.50 indicates competitive bidding and effective ad placements. As internet penetration deepens and smartphone usage surges, Moroccan advertisers are focusing on personalized, mobile-friendly ads to maximize engagement and ROI in 2026.