By 2026, Montenegro has seen a significant rise in mobile commerce, with nearly four-fifths of the population using smartphones for online shopping. The total monthly revenue from mobile transactions has reached €45 million, indicating rapid growth in consumer confidence and digital infrastructure. The average purchase value of €65 reflects an increased willingness to spend via mobile, supported by improved payment options and mobile-friendly websites.
The mobile e-commerce conversion rate stands at 3.5%, showing room for growth but also highlighting the importance of targeted marketing and user experience improvements. With over 520,000 active mobile shoppers, Montenegro's digital commerce sector is poised for further expansion, driven by increased internet access and mobile device adoption across the country.