In 2026, Moldova's social commerce sector has grown significantly, with revenues reaching approximately USD 45 million. Fashion and apparel lead the market, reflecting the country's youthful demographic's preferences. The rise of platforms like Instagram and Facebook has facilitated this growth, making social shopping more accessible and engaging for Moldovan consumers.
The active social shopper base has expanded to around 1.2 million, with an average expenditure of USD 37.50 per person. This trend indicates increasing trust in online social transactions and mobile shopping. As digital infrastructure improves, social commerce will likely diversify further, supporting small businesses and local brands in Moldova's evolving digital economy.