Video Marketing Statistics in Moldova (2026)

Moldova's digital landscape in 2026 demonstrates a significant shift towards short-form video content, with users dedicating nearly an hour daily to platforms like TikTok and Instagram Reels. Businesses are increasingly leveraging these formats, with 68% incorporating video marketing into their campaigns, recognizing its effectiveness in engaging audiences and boosting brand visibility.

The high engagement rate of 4.8% indicates strong viewer interaction, supporting the growing investment in video advertising, which is expected to generate around MDL 120 million. As Moldova's digital maturity advances, short-form videos remain central to marketing strategies, offering local brands a powerful tool to connect with consumers in an increasingly mobile-centric environment.