Moldova's digital advertising market is rapidly growing, with programmatic ads making up a significant portion of the total spend. In 2026, the ad spend is expected to reach €48 million, reflecting increased digital engagement and ad automation. The majority of this spend, around 62%, is allocated to PPC campaigns, emphasizing the importance of search engine marketing for Moldovan businesses.
p2":"Mobile advertising continues to dominate the digital space in Moldova, accounting for 72% of ad spend, driven by widespread smartphone usage. Programmatic ad reach is projected at 65%, indicating a mature digital advertising ecosystem that leverages automation for targeted campaigns, boosting efficiency and ROI for local advertisers."}],
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f':[{
q:
What is the main platform used for programmatic ads in Moldova in 2026?
a:
Major platforms include Google Display Network and local digital media exchanges, which facilitate targeted ad placement.
q:
How has the cost-per-click changed compared to 2023?
a:
CPC has increased slightly from €0.30 in 2023 to €0.38 in 2026, reflecting market growth and increased competition.