Moldova's mobile search share has grown significantly, reaching 78% in 2026, reflecting increased smartphone adoption and internet accessibility. Mobile marketing investments have also surged to USD 45 million, emphasizing the country's focus on digital advertising to reach consumers effectively. The average engagement time of 4.8 minutes indicates active user interaction with mobile content, encouraging businesses to optimize their mobile strategies.
E-commerce via mobile devices continues to expand, with transactions valued at USD 210 million, driven by improved mobile payment options and consumer trust. The mobile ad CTR of 2.5% suggests effective targeting and creative campaigns. Overall, Moldova is experiencing a rapid digital transformation, with mobile devices becoming the primary channel for search, shopping, and digital marketing activities.