In 2026, Moldova's average CPC for Facebook ads stands at approximately $0.35, reflecting the country's growing digital advertising market. The CPM has increased slightly to $1.20, indicating a competitive environment for advertisers seeking local audiences. The total digital ad spend is projected at USD 45 million, showcasing steady growth driven by increased internet penetration and mobile engagement in Moldova.
Social media usage continues to rise, with 58% of internet users active on platforms like Facebook. Nearly half of Moldovan businesses now utilize Facebook ads, highlighting the platform's significance for local marketing strategies. These trends suggest a maturing digital economy with expanding opportunities for advertisers to reach targeted audiences effectively in Moldova.