Mauritius is experiencing significant growth in social commerce, with revenues projected to reach $45 million in 2026. The increasing number of active users, now over 1.2 million, reflects the country's growing digital engagement and mobile adoption. Consumers are spending an average of $37.50 per transaction, indicating a thriving online shopping culture driven by local and regional brands.
This rapid growth is supported by expanding internet penetration and improved digital infrastructure. As more Mauritians embrace social platforms for shopping, businesses are leveraging targeted marketing strategies. The year 2026 marks a pivotal point for Mauritius in establishing a robust social commerce ecosystem that complements its tourism and retail sectors.