1.5 hours
Average Daily Video Consumption
per Mauritian user in 2026
2.8 million
Short-Form Video Users
out of 1.3 million population
65%
Brands Using Video Ads
of Mauritian businesses in 2026
8.2%
Average Engagement Rate
on short-form videos
MUR 150 million (USD 3.4 million)
Video Ad Spend
allocated to short-form platforms
Mauritius has experienced a significant rise in short-form video consumption, with users engaging for 1.5 hours daily. The rapid adoption of platforms like TikTok and Instagram Reels has transformed digital marketing strategies, enabling local brands to reach wider audiences effectively.
With 65% of Mauritian businesses investing in short-form video advertising, the market shows strong growth. Increased digital literacy and mobile access have driven higher engagement, making video marketing a vital component for brand visibility and consumer interaction in 2026.
Frequently Asked Questions
What is the most popular short-form video platform in Mauritius?
TikTok remains the leading platform, favored for its engaging content and high user engagement rates among Mauritian consumers.
How are businesses in Mauritius leveraging short-form videos?
Businesses are using short-form videos for brand awareness, product launches, and customer engagement, with a focus on mobile-friendly content and influencer collaborations.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.