Mauritius's digital advertising landscape in 2026 shows significant growth, with e-commerce revenue reaching an estimated USD 150 million. Shopping ads are increasingly effective, with a CPC of around USD 0.85 and a conversion rate of nearly 5%. The majority of shopping traffic now originates from mobile devices, reflecting the country's high mobile penetration and shifting consumer behaviors.
Businesses in Mauritius are expanding their PPC budgets, investing approximately USD 500,000 monthly into shopping ads. This trend underscores the importance of mobile-friendly ad strategies and targeted campaigns. As digital maturity advances, local brands are harnessing data-driven advertising to capture more market share and enhance customer engagement in the competitive online retail space.