Programmatic Advertising Statistics in Mauritius (2026)

Mauritius's digital advertising market is rapidly evolving, with programmatic ads accounting for over 65% of total digital ad spend in 2026. The country's increasing internet penetration and mobile usage have driven advertisers to focus on mobile-friendly campaigns, resulting in higher ad spend on mobile platforms. The average CPC remains competitive at $0.75, reflecting the niche but growing demand for targeted advertising in the region.

Businesses in Mauritius are leveraging data-driven strategies to optimize their PPC campaigns, leading to a notable conversion rate of 4.8%. The shift toward programmatic buying allows for more precise audience targeting, improving ROI. As digital literacy improves and more companies adopt automated ad solutions, the sector is expected to see continued growth, further integrating digital marketing into the Mauritian economy.