78%
Mobile Traffic Share
The majority of internet traffic in Mauritius comes from mobile devices in 2026.
USD 45 million
Mobile Marketing Budget
Businesses are investing heavily in mobile marketing strategies.
4.5 hours/day
Average Mobile Screen Time
Mauritian users spend significant time on mobile devices daily.
88%
Smartphone Penetration Rate
High smartphone adoption drives mobile-centric marketing.
65%
Mobile Ad Spend as % of Digital Marketing
Most digital marketing budgets focus on mobile advertising.
Mauritius has seen a substantial increase in mobile traffic share, reaching 78% in 2026. The high smartphone penetration of 88% supports the shift towards mobile-first digital strategies. Businesses are allocating around USD 45 million to mobile marketing, emphasizing its importance in reaching consumers effectively.
The rising screen time and ad spend highlight the country's digital maturity. Marketers in Mauritius focus on mobile channels to maximize engagement, driven by consumer preferences for on-the-go content and shopping.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.