Mauritius's digital advertising landscape in 2026 shows a steady increase in display ad CTR, reaching 0.35%. The growth is driven by increased mobile engagement, with 78% of users interacting with mobile ads. PPC advertising expenditure is projected to hit MUR 1.2 billion, reflecting the country's expanding online marketing efforts and higher advertiser confidence.
The digital ad market now accounts for 45% of total advertising spend, indicating a shift toward online channels. With an average of 150 ad clicks per user annually, Mauritius demonstrates strong digital engagement. Businesses are increasingly leveraging targeted display ads to reach local consumers effectively, boosting overall digital marketing ROI.