In 2026, Mauritania's Facebook advertising landscape continues to grow, with an average CPC of $0.45 and CPM of $4.20. Digital ad spend has increased to approximately USD 7.2 million, reflecting rising digital adoption and marketing efforts. The number of active Facebook advertisers has reached about 24,500, indicating a vibrant digital economy. Engagement rates are steady at around 4.8%, demonstrating effective ad targeting and content relevance.
Small and medium-sized enterprises dominate the advertising scene, leveraging Facebook to reach local audiences affordably. As internet penetration increases, more businesses are investing in paid campaigns, boosting overall ad spend. Marketers are focusing on mobile-friendly ads, given the high mobile usage in Mauritania, which is essential for maximizing ROI. Digital advertising is becoming a key driver of commerce and brand visibility in the country.