In 2026, the Marshall Islands sees an average Facebook ad cost per click of $0.45, reflecting a modest yet growing digital marketing landscape. Total digital ad spend reaches approximately $1.8 million, driven by increasing internet penetration and digital literacy among local businesses. Facebook remains the primary platform for advertising, with over a third of businesses actively using it to reach consumers and promote services online.
The average monthly Facebook advertising budget per business is around $120, underscoring a cautious but expanding investment in digital marketing. Revenue from digital advertising platforms continues to rise, totaling roughly $2.2 million. This growth indicates a shift towards digital channels for economic activity, facilitated by better connectivity and smartphone adoption in the Marshall Islands.